Purple

TL;DR
Frecuencia Común is the first Spanish-language podcast dedicated to Farcaster, digital commons, and decentralized communities. We are requesting 5 ETH from Purple DAO to develop branding and educational content to promote Farcaster in Spanish-speaking communities. The design and strategy execution will be proposed in collaboration with the FLOC collective, known for its creative impact in the Farcaster community.

Overview
Frecuencia Común is a space where we explore how decentralized tools like Farcaster are transforming communities. The program is managed by the mun std collective and hosted on Pods.media, with active channels on Farcaster (/comun and /mun).
The primary goal is to create educational and promotional content to introduce Farcaster to Spanish-speaking communities, a market of over 500 million people that remains underrepresented in the ecosystem.

Why is this important?

Outreach to an untapped market:

Position Farcaster as an innovative tool for Spanish-speaking communities.
Attract new users, developers, and projects to the protocol.
Collaboration with FLOC:

All design and visual strategy will be proposed as a collaboration with the FLOC collective, ensuring quality and alignment with Farcaster's identity.
Educational content for adoption:

Campaigns on social media and Farcaster to explain how to use the protocol and highlight use cases.
Production of accessible resources for non-technical users.
Why is this a good fit for Purple DAO?
This proposal aligns with Purple DAO's mission to proliferate the Farcaster ecosystem by attracting new users and developers. By focusing on Spanish-speaking communities, Purple DAO can play a key role in positioning Farcaster as a truly global network while amplifying its cultural and educational impact.

Strategy
1. Branding and Design (2 ETH):

Development of a visual identity for Frecuencia Común and Mun Std.
Design proposal to FLOC to ensure quality and consistency with Farcaster's values.
Creation of graphic assets: logos, templates, podcast covers, and social media materials.
2. Educational and Promotional Content (3 ETH):

Production of explanatory campaigns: What is Farcaster and how to use it?
Short clips and posts for Farcaster and social media.
Focus on key applications like Nouns.build, HyperSub, and others.

0x63130cde5f6860cf43c3cb4153ab83524ef357ce84c28301574689132108f760