Purple


**Overview:**
A 3-month long run of X spaces and community management, geared toward onboarding new people to the Farcaster ecosystem, prioritizing creators. Spaces will run weekly on Tuesday at 1PM ET. (Time selected to cater to primary audiences which are US, UK, and West Africa.) Spaces will feature guests, ranging from FC experts, to builders outside of FC who have made a significant impact in the digital creator economy. 

**Context:**
Farcaster has been a major unlock for web3 native developers, DAOs, and founders, though there is room to grow outside of these niches. There are not robust measures in place to draw new people into the ecosystem, and there is unclear direction once people are onboarded.

**Solution:**
X Spaces provide a way to reach outside of the currently existing niches and onboard new people to Farcaster. Users will have the opportunity to ask questions and receive answers real-time. Users will be invited to the /creator channel and dc group chat for help as they are navigating the platform.

Focusing onboarding efforts on creators will incentivize activity on the superchain. We’ve recently seen large NFT collections like swatches by Jvmi drive major transaction spikes onchain, mostly driven by the Farcaster community. We’ve seen creator-focused tokens like $Higher, $Crash, and $Enjoy use Farcaster to write new narratives. Increased onchain activity will create a positive-sum cycle, driving more users and creators to the ecosystem.

**Target Audience:**

- High-value creators, builders, and artists who are native to Twitter.
- Some interest/knowledge of web3
- Culturally diverse

**Case-Study:**
[1st Farcaster X space on 04/01/24](https://twitter.com/i/spaces/1OwxWYAVvLnGQ) has drawn 529 listeners since hosted, & continues to grow. Onboarded 275+ to [/creator](https://warpcast.com/~/channel/creator) channel & given out over $3,000 USD in degen to creators since launch.

**Value Alignment:**
This proposal is closely aligned with Purple DAO’s goal of proliferating & expanding the Farcaster Protocol. Since the first space I hosted, I’ve had an overwhelming amount of inbound communication about Farcaster. [I’ve been offering help](https://x.com/pastelETH/status/1778600760495714748) as often as I can, purely because I see the mutual benefit that onboarding creators will have, but I haven’t been able to keep up with the amount of contact I am receiving while continuing on my work responsibilities. Funding will allow me to dedicate more time and focus toward onboarding efforts and developing an affective funnel from X to FC.

**Accountability:**
This job will span 3 months. A minimum of 300 people will be onboarded to Farcaster in this time. Following the 529 listeners who attended the first space, this would be an achievable 5% conversion rate over a 3 month span. Using the /creator channel as a measure of growth, we plan to grow from 275 users to 575. All members of Purple DAO are invited to join the weekly spaces, I will allocate time each week to provide progress updates and answer questions, I am a proponent of the “build in public” ideology and I think it will be beneficial for new users to to hear from active members of the FC community and Purple DAO.

**Ask:**

Host: 2 ETH ( .166 ETH per space)

Guests: .32 ETH ( .04 ETH per space) [guests only on 8 out of 12 spaces]

Gifted Warps: .10 ETH (roughly 2500 warps per space)
Will gift 2500 warps to a guest or audience member each week, the goal is to incentivize high-value builders to curate channels that will benefit the FC ecosystem, and to create a hook that will draw more users to the space.

Total: 2.42 ETH to cover 3 months of weekly spaces (12 spaces in total)

**(Treasury Impact = 0.083%)**

**About Host:**
[**Leo Pastel**](https://warpcast.com/leopastel) is a passionate community builder and artist deeply involved in the web3 space since 2020. As a co-founder of The Outsider Collective, Leo helped pioneer new approaches in the web3 music ecosystem. His latest venture, Weird Wide World, explores disruptive multi-media experiences. Leo is known for fostering engaging communities online. He hosted “Web3 Open Mic” in partnership with Rug Radio, and currently co-hosts “Questions,” a forum that delves into pressing issues in the creator economy. His ability to connect dots between traditional and digital spaces has made him a valued consultant for companies like Vans, Spotify, and Atlantic Records, helping them navigate the nuances of web3 strategy. 

Leo’s journey also includes a successful career as an independent artist, highlighted by musical performances with household names and at esteemed festivals. He’s engaged in Nouns DAO and has had several art-focused initiatives funded through prop-house.  His work as a UX Designer has earned awards from leading web3 companies such as Base and Arbitrum. Leo draws on a diverse background to inspire innovation, continually enriching the community he influences.

**Confirmed Guests:**

**Chris Carella**
Head of Product of CharmVerse, a leading web3 community operation platform, and a member of the onchain DAO community. He is founder of Purple, a Farcaster Public Goods DAO, and the first DAO to launch on Builder Protocol. As a contributor to Builder DAO, his role is to support and cultivate DAO founders. Chris is a member of the Nouns, the Optimism Citizens House and a Hats Protocol Steward. Chris is deeply invested in the Nouns model, public goods, the mint economy and onchain DAO culture.

**Trish**
Embracing the potential of decentralized technology, Trish immersed herself in the world of web3 during the pandemic. Her primary interests lie in utilizing decentralized platforms to alleviate harm, create opportunities in marginalized communities, and empower creators by granting them greater control over their content. With a steadfast commitment to addressing the shortcomings of traditional social media, Trish advocates for alternative platforms to mitigate systemic issues in the digital realm. Trish’s clients include pussy riot, glassface, Nyla Hayes, Duran Duran, and Shepard Fairey of OBEY.

**Nick Hollins**
Founder of UFO — onchain radio station and club for music, arts and ideas. Host of the UFO podcast where artists, musicians and technology creators talk about the future. Co-founder of Apollo — a studio for design, brand and strategy. Working in the crypto industry since 2017 with teams in marketing, product, community, media, strategy and social.

**Paff**
Papuan Australian Paff is a strategist, storyteller and cultural producer. Co-founder of Take Up Space and the Marketing Manager at IYK, Paff is deeply passionate about building an equitable and intersectional creator economy on the new internet.

**Dylan Steck**
Researching interfaces and platforms that make data accessible and better represent user actions.

![image](https://ipfs.decentralized-content.com/ipfs/bafybeibwjsahyy6yykntsuklc6cy4r4a2g2fv3hxdpl5kfwwi4rhorpzum)

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