Overview:
PURE® is presenting its desire to take on 6 of the required 12 droposals that ENERGY DAO is obligated to produce. Which will be minted on Zora as free open editions.
With a proven track record of successful artist led curation, attention to detail and thoughtful execution through marketing, we feel we can offer a robust and unique approach to the drops.
By taking on this responsibility Pure will agree to produce 6 pieces of artwork for the DAO and take on the of promotion and presentation over the course of 13 weeks (1 drop every 2 weeks).
Along with this we look to help fund the DAO through revenue sharing of the fees accrued by the open editions (more info in proposal).
What is PURE?:
PURE® is an entity that is passionate about artist led initiatives. Founded by artists we exist to magnify the artistic vision and present it to the masses.
In an effort to promote artistic autonomy and relevant, resonant artwork on-chain. We executed 2 successful drops on 2 unique blockchains, Tezos and Solana.
What we need?
We are asking for 8 ETH from Energy DAO that will be split in the following manner:
6 ETH - commission artists for the droposal (Artists are PURE Legacy Artist that have an established and successful career in web3)
Artists are @terrelldom, @rozwelluniverse, @mediolanum666, @cliffballin, @lrfaanz, @kur_esh_eee (respectively on Twitter)
2 ETH - Promo Material, Socials management, A&R over the span of 6 drops with a time frame of 13 weeks total
**What we Propose: **
PURE will produce 6 pieces of art from 6 different artists. These are legacy artists that have been involved with Pure with total sales in the 100s of thousands cumulatively.
The drops will each be highlighted individually by PURE and presented on a 1 drop every 2 week basis until completion.
Pure will provide marketing and promotional materials as well as social media support for the artwork which in turn will highlight the DAO.
Promotion and Drop:
Pure will create all marketing materials and promo schedule for socials.
Pure will host 1-2 Spaces on Twitter with guests from the DAO and the artists (please see below our track record of successful spaces, average listeners 200 people)
Timeline: total 13 weeks to completion of 6 drops
Week 1 - prepare marketing materials and start artwork
Week 2 - present artwork and rollout the first droposal
After that every 2 weeks we will drop another artwork
Each piece of art will not be required until the week of that respective artists drop
**Revenue Sharing Proposal: **
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Artists Average Sales > 2ETH - 80 artist/20 DAO Split of Fees Revenue from ZORA - Artist @terrelldom - last open edition on ZORA did 5300 mints.
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Artists Average Sales = 1-2ETH - 50/50 Split of Fees Revenue from ZORA - Artists @mediolanum666 @rozwelluniverse
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Artists Average Sales < 1 ETH - 100% of Fees to ENERGY DAO - Artists @cliffballin @lrfaanz @kur_esh_eee
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Splits will be achieved through a split contract when minting the work. The DAO will supply the address it wishes its splits to go to.
Previous Drops:
PURE® XTZ
PURE’s first drop was an exhibition on the TEZOS blockchain called PURE® XTZ. We gathered 20 talented Ethereum native artists (as well as some artists who were new to NFTs) and dropped our genesis 1/1s & editions together.
This drop was able to:
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Earn 9.7k tez and reached the #1 spot on the 24 hour Hot Collections list
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Over 200+ pieces of art minted.
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64+ New Collectors
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20 Artist selling out
We were able to onboard everyone into the Tezos ecosystem with help from our team of experienced artists. All of the promotion as well as marketing was done by the founders.
PURE:SOL
With the second curated exhibition produced by PURE®️, we presented Pure Sol. To showcase the ability for artists to create relevant and resonant artwork on Solana blockchain.
Results from Pure Sol:
All 12 Auctions for PURE SOL sold-out.
Generating 48.42 SOL in total volume via @exchgART
Onboarding several new artists to Solana Blockchain
We created our own marketing materials, exhibitions and held our own spaces in order to market the drop.
You can view the exhibition and analytics here:
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Exchange Exhibition Page:
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Marketing Analytics - Over 180K impressions in 1 month of marketing
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Promotions through Exchange Marketplace:
Through this effort we were able to connect these artists with the Solana community and bring several new Solana based collectors in front of non-native artists. This curation also resulted in a collaboration with Exchange which essentially allowed us to receive a cosign from a major Solana based marketplace.